Recently, Vitamin Well launched its newest beverage in the product range; ZERO – a sugar-free thirst quencher enriched with vitamins. For that extra touch and taste, the beverage is also carbonated. In connection to the launch, Vitamin Well now proudly presents the first ZERO ambassador to join the team – the Swedish pop artist Molly Sandén.
– Some of the most important parts of my artistry are inspiration, being able to mentally prepare myself to meet the audience with the right mindset and to know how to reload until showtime. It’s also just as important to celebrate success and enjoy the nice moments in life, and for me Vitamin Well ZERO stands for just those parts. Also, a big plus for the beverages being sugar-free, says Molly Sandén.
Vitamin Well ZERO is sugar-free, carbonated and also the first Vitamin Well drink served in a can. With the launch of ZERO, Vitamin Well expands its focus with new areas, including music and lifestyle. The collaboration with Molly Sandén will be an important part of the music initiative, where Vitamin Well and Molly together are planning on several exciting activations during the fall.
– Molly is a real talented artist, and she has made an exciting journey within the music scene. Both her music and personality are well in line with Vitamin Well and make the perfect transition into the music area. Molly represents our new beverage ZERO in an excellent way and we are much looking forward to our collaboration with her, says Petter Ericson Hållén, Marketing Manager, Vitamin Well.