Vitamin Well x Scandinavian mixed

This year, the European golf tour presents a completely new tournament – Scandinavian Mixed, where female and male golfers play against each other in Scandinavia’s largest golf tournament. Formerly known as the Nordea Masters, this competition sees future hall of fame golfers Henrik Stenson and Annika Sorenstam as the two hosts.

The competition kicks off on Thursday 10th June through Sunday 13th June. Vitamin Well will be present throughout the tournament with signs along the fairway, well-stocked refrigerators on selected tee boxes and of course plenty of thirst quenchers in the players’ lounges.

– The sport of golf is in Vitamin Well’s DNA. Scandinavian Mixed is a unique and exciting competition that we obviously want to be a part of. Seeing both male and female golfers compete against each other for the same trophy and prize money is fantastic, says Petter Ericson Hållén.

From Vitamin Well’s team, Joakim Lagergren and Camilla Lennart will be competing, as well as Oskar Zetterwall who will caddy for Camilla. Oskar recently joined the Vitamin Well team as a Golf Sales Expert. He currently works nationwide with Vitamin Wells products in the golf sales category while he prepares for the European Q school this autumn.

Play well. Drink well.

Vitamin Well celebrates the national career of Martin Skrtel with an exclusively designed bottle

In October this year, Vitamin Well’s ambassador and football icon Martin Skrtel, will play his last match as captain of the Slovakian national team. As a tribute to his achievements, Vitamin Well will now present one of their most popular beverages, Vitamin Well Upgrade, with a specially designed label.

Vitamin Wells ambassador Martin Skrtel is a talented football player with an impressive career. Prior to his current engagement as a player in the Turkish club Istanbul Basaksehir FK, Skrtel played for Liverpool FC for eight years. He made his international debut for the national team during 2004 and since then has racked up over 100 caps and is the third most capped player in Slovakian history. In October, he plays his final match for the national team. To honor this feat, Vitamin Well presents a unique limited edition bottle – Vitamin Well Upgrade Martin Skrtel Edition, with the same great taste and function as the original Upgrade.

– We are very proud of having Martin Skrtel a part of our team and we are excited about the release of our limited edtion bottle in honor of his astonishing contribution to Slovakian football throughout the years, says Karin Cavallin, Global Brand Manager at Vitamin Well.

In conjunction with the match between Slovakia and Paraguay on October 13, Vitamin Well and Skrtel will also arrange social media contests with exclusive prizes.

Follow @vitaminwellslovakia and @martin37skrtel on Instagram for updates!

Vitamin Well Denmark and Mikkel Hansen raise 100 000 DKK to anti-bullying project

Since November 2018, the world famous handball player and gold medal winner Mikkel Hansen has a cooperation with Vitamin Well Denmark. The aim of the agreement has been to support the handball player’s future performance and ambition to win new medals for the upcoming year, but also to raise awareness and funds to Mikkel Hansen’s own organization MH24 – Mikkel Mod Mobning (Mikkel against bullying). Since the collaboration was initiated Vitamin Well and Mikkel have arranged three successful charity races, Løb mod mobning (Race Against Bullying)”, which has generated over 100 000 DKK for the organization’s future anti-bullying projects.


Vitamin Well proud partner to Scandinavian Invitation

The Swedish functional beverage company Vitamin Well is proud to be the exclusive beverage partner to the yearly European golf tournament Scandinavian Invitation, that takes place in Gothenburg on the 22 th – 25th of August.

As the official beverage partner Vitamin Well will provide the players with refreshing thirst quenchers at every other tee. Vitamin Well will also have its own activation zone where the visitors can join contests, charge their phones and enjoy the tournament in comfortable seats.

– We are excited to be a part of the golf event of the year! Scandinavian Invitation is a perfect opportunity for us to meet consumers, arrange activities and further strengthen our connection to the sport, says Petter Ericson Hållén, Marketing Manager at Vitamin Well.

Golf is and has always been a key sport for Vitamin Well. In addition to the Scandinavian Invitation the beverage company has collaborations with celebrated Swedish players such as Joakim Lagergren, Camilla Lennarth and Frida Gustafsson Spång.


Vitamin Well x Copenhagen Fashion Week

Starting August 8th and for the third year in a row, it is once again time for Vitamin Well to attend one of the Nordics’ biggest fashion events of the year – Copenhagen Fashion Week.

Vitamin Well will be on-site during the fashion week to quench the thirst on some of the shows, among them Stand and Hofmann. Vitamin Well is also teaming up with 16 ambassadors from all across Europe, that are coming along to Copenhagen for some exciting days filled with team activities, dinners, yoga and relaxing by the pool. And of course, to keep an eye on the upcoming fashion trends.

One of Vitamin Well’s newly signed ambassadors – also known as one of Sweden’s most successful swimmer Sarah Sjöström – will come along to Copenhagen as well as the Scandi IT-girls Marielle Lindahl, Ida Sjunnesson, Charlotte Caroline and Theresa Kofoed. Tune in on their Instagram for inspiration and the latest updates about CPHFW.

Check out our Instagram for more fashion news!

Below are the Vitamin Well ambassadors that are coming to Copenhagen Fashion Week:

Sarah Sjöström
Johan de Jong Skierus
Kiira Korpi
Didem Özgun
Maryam Razavi
Helgi Omarsson
Dora Julia
Marielle Lindahl
Ida Sjunnesson
Felicia Aveklew
Andrea Caroline Brotschi
Ayla Rasulov 
Elina Gollert
Theresa Kofoed
Camilla Knudsen
Charlotte Caroline

Q&A with Grigor Dimitrov

We hung out with our brand ambassador Grigor Dimitrov in Monaco and asked him some questions. We learnt that the grumpiest player on the ATP tour is…. among other things!

Vitamin Well Tennis Invitational 2019

Vitamin Well Tennis Invitational 2019

On June 14th, Vitamin Well’s very own tennis event was held – Vitamin Well Tennis Invitational. 20 ambassadors from seven different countries all gathered at Haga Tennis in Stockholm for a sunny day filled with tennis, happiness and a great team spirit!

The ambassadors’ day started out with a tennis lesson held by Andrew Wilson, Magnus Norman and Johan Hedsberg – all former top tennis players – from Good to Great Tennis Academy. An academy with extremely good coaches and that has developed a ton of stars, including our ambassador Grigor Dimitrov. The tennis lesson was followed by a tasty lunch served by Isabelle’s Market. Finally, it was time to crown the winners in Vitamin Well Tennis Invitational 2019 – a mixed double tournament that Hanna Modig (SWE) and Soren Hald (DK) won.

Vitamin Well Tennis Invitational 2019

Vitamin Well Tennis Invitational 2019

Vitamin Well Invitational 2019


Danique Collins
Ewout Kuypers
Amalie Endresen
Nina Sandbech
Pernille Ski Torp
Jan Gudde
Christian Strotz
Søren Hald
Camilla Knudsen
Agustina Boschi
Alba Garavito Torre
Petronella Ekroth
Eppo Nurmela
Nisse Edvall
Sanna Hed
Hanna Modig
Isabella Wiklander
Camilla Lennarth
Klara Doktorow
Linnea Stensils

Thank you all for a fantastic day with magnificent efforts!


We are pleased to announce Cisco García, the tennis player who is fighting for a position in the 2020 Paralympic Games, as the new ambassador of the brand in Spain.

The charismatic and wrestling tennis player has been chosen on this occasion to represent the lifestyle and values of the brand. In this case, Vitamin Well also acquires the commitment to embark on the fight of Cisco to enter the Paralympic Spanish wheelchair team and get to play the paralympics of TOKYO 2020.

Francisco García Vena, better known as Cisco, is a young Cordovan whose life took an unexpected turn on December 28, 2015. While he was practicing snowboarding he suffered a serious accident that caused damage to his bone marrow that forced him to rebuild his life in A wheelchair, its objective in addition to achieving to qualify to participate in the paralympics of TOKYO 2020 is to help change the vision of disability, from talking about integration to normalization.

In addition, we are very happy to also have his wife Raquel Rostro in the team. Together we will do many things!

Welcome to Vitamin Well!


Grigor Dimitrov with winner Leah Luboldt

Winner of meet-and-greet with Grigor Dimitrov now announced

During April, Vitamin Well hosted a contest on Instagram where the followers got the chance to watch our global brand ambassador and professional tennis player Grigor Dimitrov play in Paris. Our lucky winner was Leah Luboldt from Essen Germany, who invited her brother to join her on this amazing opportunity.

On the game day, May 26, it was a beautiful day in Paris filled with some great tennis. From a two-sets-and-a-break lead, the match developed into a nail-biter before Dimitrov held on to prevail 6-3, 6-0, 3-6, 6-7 (4), 6-4 over Janko Tipsarevic.

Following the match, the winner got some exclusive one-on-one time with Grigor, and they chatted about the match and the tournament. Leah – an aspiring tennis player herself, asked Grigor for his best advice on becoming a professional player. His response was “desire and passion”!

Stay tuned for more upcoming contests and GO Grigor!


Vitamin Well, the Swedish functional beverage company, is proud to announce its latest member of the global ambassador team – professional tennis player Grigor Dimitrov.

Vitamin Well continues its commitment within sports, now announcing Grigor Dimitrov as part of the global ambassador team. The signing of the 27-year old athlete marks an important step for Vitamin Well as it strengthens its position within tennis.
As an ambassador, Dimitrov will participate in activities in relation to leading tennis events and engage in social media activities together with Vitamin Well. Having won Stockholm Open 2013 and also lived in Sweden for a while, Dimitrov’s decision to collaborate with the well-known Swedish brand came naturally.

“Vitamin Well is constantly at the forefront and dares to be innovative, which goes well in hand with my values. I have always been a fan of the products, and it feels great representing a company from Sweden since I have a lot of memories from there. I look forward to a great tennis season together with Vitamin Well’’, says Grigor Dimitrov.

Grigor Dimitrov is the most successful male Bulgarian tennis player of all time. He has won eight ATP singles titles during his career, including Stockholm Open in 2013, his first ATP title. His career-high ATP singles ranking is world number three, which he achieved in November 2017 after winning the 2017 Nitto ATP Finals.

Grigor Dimitrov is currently preparing for the 2019 Australian Open which will take place 14 Jan – 27 Jan.

Did you know that…
Grigor loves speed – both when it comes to fast car and bikes, he truly loves the adrenaline kick! He also loves art, and loves a cooling ice bath to prepare for a game..

Welcome to the team, Dimitrov!