Start

Vitamin Well’s love for tennis is thriving. Now the current world number 41, Emil Ruusuvuori, joins the Vitamin Well family and thereby becomes the biggest Finnish tennis player in the team so far. 

The Vitamin Well drinks reached the Finnish market in 2009, and the company has since then sponsored several Finnish world class athletes and supported various events and competitions throughout the years. The latest addition to the Vitamin Well ambassador family is the 24-year-old Finnish tennis player Emil Ruusuvuori, who became professional in 2018 and has steadily progressed up the ranks.

– This is one of Vitamin Well’s most significant partnerships in Finland yet, and Emil is a great athlete with the kind of attitude and talent we admire. Now, we are not only being able to support one of our best athletes, but we also continue to support one of Vitamin Well’s core sports – tennis, Caisa Lindblom, Brand Activation Manager for Vitamin Well in Finland, says.

The partnership with Ruusuvuori entered into force by the beginning of April and is a long term-contract.

– I am happy to join Vitamin Well. Having been in the professional tennis world for years, I had a clear picture of the brand. Since I love the drinks, and have seen the company grow, it feels like a natural partnership to me. Having the support from Vitamin Well plays a big role in my tennis career moving forward, Emil Ruusuvuori says.

Vitamin Well x Tennis

Vitamin Wells history with tennis goes back to when the functional drinks first launched in Sweden. Tennis was one of the first sports to be favored by Vitamin Well, which since then has supported countless tournaments and players. In 2023, Vitamin Well is partnering with competitions such as the ATP-tournament in Halle in Germany, as well as tennis professionals like French Arthur Rinderknech, Norwegian Casper Ruud and Malene Helgø, Dutch Tim van Rijthoven, and Swiss Belinda Bencic.

About Vitamin Well

Vitamin Well is a Swedish functional thirst quencher, developed to be a smarter and healthier alternative to sodas, juices and other sugary drinks. The Vitamin Well drinks are characterized by their fresh taste, their content of carefully selected vitamins and minerals, and by their Scandinavian and sporty design. We recommend a varied and balanced diet, as well and an active and healthy lifestyle.

Vitamin Well is continuing its engagement in golf. From today, Danish professional golfers Rasmus and Nicolai Højgaard are ambassadors within the Vitamin Well family.

“We are very happy to welcome Rasmus and Nicolai aboard”, Nadia Winther, Marketing Activation Manager for Vitamin Well Denmark, says.

“They are not only extraordinarily talented and committed athletes. But also a very inspiring pair of siblings, considering that they have always competed against each other and still grow together”.

Both Rasmus and Nicolai turned professional in 2019 and have played at the highest level in Europe ever since. They both have multiple professional wins and ranked among the top 100 in the world for an extended period in 2022. All in all, Rasmus and Nicolai are currently two of the most promising golf players from Scandinavia, considering both their results and young age.

“Helping me in the pursuit of my goals”

“Hydration and nutrition is so important for everything that we do. It feels great being partnered with Vitamin Well”, Rasmus says. “Whether it is preparing to go and play golf or after a tough gym session, I love to have a Vitamin Well”.

“I’ve been drinking Vitamin Well for quite some time now. Not only do they taste really good, but I know that the ingredients are carefully selected. This partnership is helping me in the pursuit of my goals”, Nicolai says.

Vitamin Well loves golf

Vitamin Well has supported golfers, clubs, and associations for a long time. In fact, golf courses were one of the first places where one could get a hold of a Vitamin Well bottle when it first launched. Vitamin Well has continued to support the sport through various partnerships ever since.

The Højgaard brothers now enter a team of Vitamin Well golfers such as Swedish Joakim Lagergren and Mikael Lindberg. In addition, Vitamin Well recently partnered with the German Golf Association. This summer Vitamin Well is also, once again, partner to prestigious golf competitions. To mention a few, the Volvo Scandinavian Mixed in Sweden and the Porsche European Open in Germany.

Vitamin Well continues to support tennis and can now announce that world number three, Casper Ruud, is joining the Vitamin Well family.
– It is great to see that Vitamin Well supports tennis as a sport and has many players as ambassadors. This helps elevate the sport, says Casper Ruud.  

Vitamin Well is a Swedish vitamin and mineral-enriched beverage – developed to be a smarter and healthier alternative to sodas, juices and other still drinks. Now, Vitamin Well has signed a new partnership with tennis star Casper Ruud.

– I have always liked Vitamin Well’s products. There are many good and refreshing flavours that I like to drink, both on and off the court, Casper Ruud Says.

Ruud was the first Norwegian to win an ATP Tour title, reach a Grand Slam final and an ATP Masters 1000 final. Beyond these, and many other great achievements in 2022, he was one of the finalists in the ATP World Tour finals in November, and is currently ranked number three in the world.

Vitamin Well’s partnership with Ruud and his team started on the 1^st of January.

– This is nothing but amazing. Casper is one of Norway’s biggest athletes and one of the best in the world in tennis.  With his skill and an admirable attitude, he is the perfect ambassador for Vitamin Well, Lill Helen Mortensen, Country Marketing Manager in Norway says.

The right-handed player had an astonishing season last year, during which he for example got all the way to the final of the US Open. But Ruud does not only win games, he was also recently rewarded for his sportsmanship, selected by his fellow players in the ATP-tour.

– It is very nice to receive this recognition from colleagues and competitors, Ruud says and continues:

– It is important for me to behave well and be polite. You must compete and fight, but you have to do it in a fair way. I feel like it is unnecessary to misbehave with a chair umpire. They are people too. They are wrong sometimes, just as I am wrong sometimes. My desire to win is just as great as other players’, but still, it is important to behave well while competing.

Vitamin Well loves tennis

Tennis has been an important part of Vitamin Well since the start. The beverage has supported a great number of tournaments and players around the world throughout the years – and Casper Ruud now joins a team of tennis players like Swiss Belinda Bencic, Dutch Tim van Rijthoven and Norwegian Malene Helgø. Vitamin Well is also a proud official drink partner of the Norwegian tennis federation.

For more information and pictures:

Lill Helen Mortensen, Country Marketing Manager in Norway

lill-helen.mortensen@vitaminwell.no

cc: info@vitaminwell.no

Vitamin Well is a Swedish vitamin and mineral-enriched beverage – developed to be a smarter and healthier alternative to sodas, juices and other still drinks. The different flavours provide a good supplement of vitamins and minerals but, above all, enjoy them for the great taste! For more information about the products, please visit vitaminwell.com.

The competition has ended. Congratulations to our lucky winners Jeppe Hey and Asta Panduro Skjold!

Together with Grigor we’re giving two lucky tennis fans the chance to come watch Grigor play in Paris this spring. Winners will also meet up post game with Grigor and hang out over a cold Vitamin Well.

To enter the competition:

– Comment on this post why you would like to go and who you would bring.
– Follow @grigordimitrov and @vitaminwell.

We’ll announce one winner who gets to come with one friend to Paris to see Grigor play, stay at a hotel and meet with Grigor in person. You’ll also get enough Vitamin Well to get through the summer months! We’ll announce the winners on Instagram and they will also be contacted through DMs no later than 13th of May. For full T&C’s click here

Good Luck!