vitamin well csr
csr mobil

Our contribution to a better society

We strive to inspire our consumers to a healthy and active life by supporting great organizations and striking personalities. The ones mentioned below are just a few examples. Meanwhile, we ceaselessly improve our rapidly growing business to limit our impact on the environment.

Inspiring talents

Vitamin Well supports a great number of truly inspiring sport stars and personalities. It’s all about creating energy together, encouraging a more active life. As such, we arrange events and activities during the year that is free for anyone to join. For example, we banded together with Dejan Kulusevski of the Swedish National Soccer Team and created Vitamin Well Football Day where kids were invited to rediscover sport after the pandemic lockdowns.

Our ambassadors and partnerships are many and can be found in all our markets, not limited by sport or gender. To name a few examples, Vitamin Well supports soccer players, volleyball stars, elite runners, winter athletics and big sport events like the München Marathon. Follow our social media to get to know all the amazing and inspiring talents we cooperate with.

Race against cancer with Vitamin Well

Since 2016, Vitamin Well proudly arranges Run of Hope together with the Swedish Childhood Cancer Foundation. Thousands of people all over Sweden participate in the annual race, where all fees contribute to the foundation. It is a fantastic event where people have fun and exercise together, while contributing to a very important cause. So far, Run of Hope has contributed with over 8,5 million SEK to childhood cancer research. We are so thankful for everyone that has participated so far and hope to see you again!

In 2022, Run of Hope will be held between 10-18 September. Anyone can participate and both individuals, organizations and businesses are more than welcome to arrange their own local races. More information and tools for organizers can be found at the Run of Hope’s event page.

Limiting our impact & Science Based Targets

We are on a growth journey, rapidly expanding our business in terms of both volume and geographical presence. While we are proud of our progress, our growth also provides challenges in terms of keeping our impact on the environment to a minimum. As such, have set clear goals according to the Science Based Targets initiative’s standard. We also compensate for our carbon dioxide emissions through UN approved and/or Gold Standard-certified projects focused on bio energy, solar energy, and clean water purification.

Improving our operations to continue to limit our impact is a key strategic focus for us and we have already taken several important steps to ensure minimized use of materials, a higher degree of renewable materials and smarter logistics. One such step was the implementation of 100 percent recycled plastics in all our Vitamin Well bottles. At the same time, our offices continuously reduce their energy consumption and many use only renewable energy – the remaining ones will follow shortly. We have also managed to decrease our impact per product as well as per million SEK revenue on a yearly basis.




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