MicrosoftTeams-image (16)


The Swedish success story Vitamin Well enters the UK market with four distinct great-tasting flavours, all non-carbonated, low-calorie, and enriched with versatile combinations of vitamins and minerals. The beverage comes in bottles made of 100 percent recycled plastics.

Vitamin Well was developed in Sweden to be a modern, healthier, and tasty alternative to sodas, juices and other sugary drinks. The non-carbonated, low-calorie beverage comes fortified with a wide range of carefully selected vitamins and minerals, has less sugar than many other popular drinks and is preservative-free. All Vitamin Well bottles are made from 100 percent recycled plastics and are recognised by their minimalistic Scandinavian design.

When the first bottles were introduced in Sweden in 2008, it became clear that Vitamin Well would become extremely appreciated by conscious consumers as well as anyone looking for a refreshing drink with great taste. Today, Vitamin Well is an unthreatened market leader in Sweden and has also become a consumer favourite in many other European markets. It’s now launching in the UK with four flavours; Elevate, Hydrate, Recover and Reload.

“Vitamin Well will clearly fill a gap in the UK market, satisfying the increasing consumer demand for healthier alternatives. It’s already a proven success throughout Europe, including the Nordic countries, Germany, Switzerland and many more. In short, we are so excited to finally launch in the UK as well.” says Amy Banerjee, Head of Marketing at Vitamin Well UK.

Launching 19 April 2023.
Vitamin Well will be available in store at WH Smith, Third Space, Total Fitness, Everlast Gyms, We Are Padel, The Padel Club, Stradford Padel and Surge.

Vitamin Well will be available to purchase online via Amazon.


Vitamin Well Elevate
Elevate comes with a bright and fresh taste of pineapple in combination with wild strawberry. It contains vitamin B12, folic acid and magnesium, all of which help reduce fatigue and exhaustion. Elevate also contains zinc which contributes to the normal functioning of the immune system. In addition, magnesium contributes to normal muscle function.

Vitamin Well Hydrate
Hydrate delivers a refreshing taste of rhubarb balanced with strawberry. It contains vitamins C and B12 which contribute to the reduction of tiredness and fatigue. It also contains biotin, niacin and zinc which contribute to the maintenance of normal skin.

Vitamin Well Recover
Elderberry flowers meets juicy peach in this thirst quencher. Recover contains vitamin B12, folic acid and magnesium which all contribute to the reduction of tiredness and fatigue. Magnesium also contributes to electrolyte balance. In addition, Recover contains pantothenic acid that contributes to normal energy-yielding metabolism.

Vitamin Well Reload
With a taste of lemon and lime, Reload contains magnesium which contributes to the electrolyte balance and vitamin B12 which contributes to normal energy-yielding metabolism. Reload also contains vitamin D which contributes to the maintenance of normal muscle function and zinc which contributes to the normal function of the immune system.

About Vitamin Well

Vitamin Well is a Swedish functional drink with vitamins and minerals – developed as a smart and healthy alternative to sodas, juices, and other kinds of sugary drinks. All Vitamin Well beverages are characterized by their vitamin and minerals, lower sugar content, great flavours, and Scandinavian design.

Vitamin Well was launched in Sweden in 2008 and is currently available in 40 markets. With the ambition to inspire an active and healthy lifestyle, Vitamin Well supports a significant number of athletes, sport associations, competitions, and events throughout Europe.


Sign up to our newsletter to receive all the latest

The Generation webbyrå Stockholm