Vitamin Well Tennis Invitational 2019

Vitamin Well Tennis Invitational 2019

On June 14th, Vitamin Well’s very own tennis event was held – Vitamin Well Tennis Invitational. 20 ambassadors from seven different countries all gathered at Haga Tennis in Stockholm for a sunny day filled with tennis, happiness and a great team spirit!

The ambassadors’ day started out with a tennis lesson held by Andrew Wilson, Magnus Norman and Johan Hedsberg – all former top tennis players – from Good to Great Tennis Academy. An academy with extremely good coaches and that has developed a ton of stars, including our ambassador Grigor Dimitrov. The tennis lesson was followed by a tasty lunch served by Isabelle’s Market. Finally, it was time to crown the winners in Vitamin Well Tennis Invitational 2019 – a mixed double tournament that Hanna Modig (SWE) and Soren Hald (DK) won.

Vitamin Well Tennis Invitational 2019

Vitamin Well Tennis Invitational 2019

Vitamin Well Invitational 2019


Danique Collins
Ewout Kuypers
Amalie Endresen
Nina Sandbech
Pernille Ski Torp
Jan Gudde
Christian Strotz
Søren Hald
Camilla Knudsen
Agustina Boschi
Alba Garavito Torre
Petronella Ekroth
Eppo Nurmela
Nisse Edvall
Sanna Hed
Hanna Modig
Isabella Wiklander
Camilla Lennarth
Klara Doktorow
Linnea Stensils

Thank you all for a fantastic day with magnificent efforts!


We are pleased to announce Cisco García, the tennis player who is fighting for a position in the 2020 Paralympic Games, as the new ambassador of the brand in Spain.

The charismatic and wrestling tennis player has been chosen on this occasion to represent the lifestyle and values of the brand. In this case, Vitamin Well also acquires the commitment to embark on the fight of Cisco to enter the Paralympic Spanish wheelchair team and get to play the paralympics of TOKYO 2020.

Francisco García Vena, better known as Cisco, is a young Cordovan whose life took an unexpected turn on December 28, 2015. While he was practicing snowboarding he suffered a serious accident that caused damage to his bone marrow that forced him to rebuild his life in A wheelchair, its objective in addition to achieving to qualify to participate in the paralympics of TOKYO 2020 is to help change the vision of disability, from talking about integration to normalization.

In addition, we are very happy to also have his wife Raquel Rostro in the team. Together we will do many things!

Welcome to Vitamin Well!


Grigor Dimitrov with winner Leah Luboldt

Winner of meet-and-greet with Grigor Dimitrov now announced

During April, Vitamin Well hosted a contest on Instagram where the followers got the chance to watch our global brand ambassador and professional tennis player Grigor Dimitrov play in Paris. Our lucky winner was Leah Luboldt from Essen Germany, who invited her brother to join her on this amazing opportunity.

On the game day, May 26, it was a beautiful day in Paris filled with some great tennis. From a two-sets-and-a-break lead, the match developed into a nail-biter before Dimitrov held on to prevail 6-3, 6-0, 3-6, 6-7 (4), 6-4 over Janko Tipsarevic.

Following the match, the winner got some exclusive one-on-one time with Grigor, and they chatted about the match and the tournament. Leah – an aspiring tennis player herself, asked Grigor for his best advice on becoming a professional player. His response was “desire and passion”!

Stay tuned for more upcoming contests and GO Grigor!

Competition! Get the chance to meet Grigor Dimitrov in Paris this summer!


Earlier this winter we welcomed the professional tennis player Grigor Dimitrov to our team of global ambassadors. We now have the opportunity to present a unique competition hosted together with Grigor! One winner and the winner’s friend have the chance to spend two exciting days together with Vitamin Well where tickets to the match, a meet and greet with Grigor as well as accommodation and a return trip all are included in the prize. A chance you don’t want to miss out on!

All you have to do is:

– Follow @vitaminwell, check out this post and tag a friend
– State why you should win in the comments

The competition is open until April 30th and you can compete as many times as you like. For more information about the competition and full T&C’s, please click here.

Good luck!


Vitamin Well, the Swedish functional beverage company, is proud to announce its latest member of the global ambassador team – professional tennis player Grigor Dimitrov.

Vitamin Well continues its commitment within sports, now announcing Grigor Dimitrov as part of the global ambassador team. The signing of the 27-year old athlete marks an important step for Vitamin Well as it strengthens its position within tennis.
As an ambassador, Dimitrov will participate in activities in relation to leading tennis events and engage in social media activities together with Vitamin Well. Having won Stockholm Open 2013 and also lived in Sweden for a while, Dimitrov’s decision to collaborate with the well-known Swedish brand came naturally.

“Vitamin Well is constantly at the forefront and dares to be innovative, which goes well in hand with my values. I have always been a fan of the products, and it feels great representing a company from Sweden since I have a lot of memories from there. I look forward to a great tennis season together with Vitamin Well’’, says Grigor Dimitrov.

Grigor Dimitrov is the most successful male Bulgarian tennis player of all time. He has won eight ATP singles titles during his career, including Stockholm Open in 2013, his first ATP title. His career-high ATP singles ranking is world number three, which he achieved in November 2017 after winning the 2017 Nitto ATP Finals.

Grigor Dimitrov is currently preparing for the 2019 Australian Open which will take place 14 Jan – 27 Jan.

Did you know that…
Grigor loves speed – both when it comes to fast car and bikes, he truly loves the adrenaline kick! He also loves art, and loves a cooling ice bath to prepare for a game..

Welcome to the team, Dimitrov!

Vitamin Well announces new cooperation with handball player Mikkel Hansen

World famous handball player and gold medal winner, Mikkel Hansen, has today entered an agreement with Vitamin Well Denmark. The agreement aims to support the handball player’s future performance and ambition to win new medals for the upcoming year.

The cooperative agreement will be a close partnership with a wider perspective as it also includes a cooperation with Mikkel Hansen’s own organization MH24 – Mikkel Mod Mobning (Mikkel against bullying). The collaboration has already been initiated with a successful charity race, “Race Against Bullying”, which generated over 40 000 DKK for the organization’s future anti-bullying projects.

Mikkel Hansen, who has just returned from the national team, expresses enthusiasm for the new cooperation:

– I am really pleased with the cooperation as Vitamin Well is a fantastic brand, which I can relate to as a person. In addition, it is the great match with MH24 – Mikkel Mod Mobning. I see it as an ideal collaboration, and of course I am already looking forward to getting started.

Read more about MH24 here.

We wish Mikkel a warm welcome to the Vitamin Well team!

Molly Sandén new ambassador for Vitamin Well ZERO

Recently, Vitamin Well launched its newest beverage in the product range; ZERO – a sugar-free thirst quencher enriched with vitamins. For that extra touch and taste, the beverage is also carbonated. In connection to the launch, Vitamin Well now proudly presents the first ZERO ambassador to join the team – the Swedish pop artist Molly Sandén.

– Some of the most important parts of my artistry are inspiration, being able to mentally prepare myself to meet the audience with the right mindset and to know how to reload until showtime. It’s also just as important to celebrate success and enjoy the nice moments in life, and for me Vitamin Well ZERO stands for just those parts. Also, a big plus for the beverages being sugar-free, says Molly Sandén.

Vitamin Well ZERO is sugar-free, carbonated and also the first Vitamin Well drink served in a can. With the launch of ZERO, Vitamin Well expands its focus with new areas, including music and lifestyle. The collaboration with Molly Sandén will be an important part of the music initiative, where Vitamin Well and Molly together are planning on several exciting activations during the fall.

– Molly is a real talented artist, and she has made an exciting journey within the music scene. Both her music and personality are well in line with Vitamin Well and make the perfect transition into the music area. Molly represents our new beverage ZERO in an excellent way and we are much looking forward to our collaboration with her, says Petter Ericson Hållén, Marketing Manager, Vitamin Well.

Brand Activation Manager Zürich

Vitamin Well is a Swedish beverage brand that has been on the Swiss market since 2017. Vitamin Well is a functional drink enriched with vitamins and minerals and based on Swedish spring water. Vitamin Well was launched in 2008 and is now the leading vitamin drink in Europe.

We are now searching for a Brand Activation Manager in Zürich who can activate the Vitamin Well brand in Switzerland. You presumably know the brand already and won’t have any problems endorsing it. The key is to be driven, take initiative, think on your feet and bring your unique energy and enthusiasm to the brand.

The candidate’s main responsibility will be to broaden and activate the brand together with influencers, ambassadors, events, collaborations, PR and social media. You will also be responsible for the production of marketing materials and will manage the Swiss social media accounts.

A large network (offline & online) is vital, together with engaging with influencers, attending events and spreading the Vitamin Well experience.

We believe that your interests besides brand marketing include fashion, sports and music. You should be fluent in English, German and French in spoken and written terms.

This is a full-time position.

Are you the perfect candidate? Please send your CV and cover letter to

Vitamin Well signs promising golf star

Vitamin Well continues their surge within the sport of golf hereby announcing that Joakim Lagergren will be a part of the Vitamin Well’s team of athlete ambassadors.

“It feels natural to team up with Vitamin Well. They have an obvious golf focus and are active within the sport at both a professional and a youth level. I am really looking forward to developing together with Vitamin Well” -says Joakim Lagergren.

At only 25 years of age the Stockholm native has made his mark on the European Tour. Three top 10’s at the end of last year and a runner up at this year’s Commercial Bank Qatar Masters highlight that it is only a matter of time before he wins his first title on the European Tour.

“Joakim is already a top player in Sweden despite his young age. However, besides his skill as a golfer he is also a humble person with great passion for the game of golf especially the youth level. That dedication is important for us at Vitamin Well” says Petter Ericson Hållén, Brand Manager Vitamin Well.

Joakim Lagergren joins Vitamin Well’s team of successful athletes which includes footballer Zlatan Ibrahimović, cross-country skier Stina Nilsson and the Swedish Football Federation.

Upcoming tournaments:

24–27 August – Made in Denmark (Denmark)
7-10 September – Omega European Masters (Switzerland)
14-17 September – KLM Open (Netherlands)

A collaboration with My Special Day