Vitamin Well announces new cooperation with handball player Mikkel Hansen

World famous handball player and gold medal winner, Mikkel Hansen, has today entered an agreement with Vitamin Well Denmark. The agreement aims to support the handball player’s future performance and ambition to win new medals for the upcoming year.

The cooperative agreement will be a close partnership with a wider perspective as it also includes a cooperation with Mikkel Hansen’s own organization MH24 – Mikkel Mod Mobning (Mikkel against bullying). The collaboration has already been initiated with a successful charity race, “Race Against Bullying”, which generated over 40 000 DKK for the organization’s future anti-bullying projects.

Mikkel Hansen, who has just returned from the national team, expresses enthusiasm for the new cooperation:

– I am really pleased with the cooperation as Vitamin Well is a fantastic brand, which I can relate to as a person. In addition, it is the great match with MH24 – Mikkel Mod Mobning. I see it as an ideal collaboration, and of course I am already looking forward to getting started.

Read more about MH24 here.

We wish Mikkel a warm welcome to the Vitamin Well team!

Molly Sandén new ambassador for Vitamin Well ZERO

Recently, Vitamin Well launched its newest beverage in the product range; ZERO – a sugar-free thirst quencher enriched with vitamins. For that extra touch and taste, the beverage is also carbonated. In connection to the launch, Vitamin Well now proudly presents the first ZERO ambassador to join the team – the Swedish pop artist Molly Sandén.

– Some of the most important parts of my artistry are inspiration, being able to mentally prepare myself to meet the audience with the right mindset and to know how to reload until showtime. It’s also just as important to celebrate success and enjoy the nice moments in life, and for me Vitamin Well ZERO stands for just those parts. Also, a big plus for the beverages being sugar-free, says Molly Sandén.

Vitamin Well ZERO is sugar-free, carbonated and also the first Vitamin Well drink served in a can. With the launch of ZERO, Vitamin Well expands its focus with new areas, including music and lifestyle. The collaboration with Molly Sandén will be an important part of the music initiative, where Vitamin Well and Molly together are planning on several exciting activations during the fall.

– Molly is a real talented artist, and she has made an exciting journey within the music scene. Both her music and personality are well in line with Vitamin Well and make the perfect transition into the music area. Molly represents our new beverage ZERO in an excellent way and we are much looking forward to our collaboration with her, says Petter Ericson Hållén, Marketing Manager, Vitamin Well.

Brand Activation Manager Zürich

Vitamin Well is a Swedish beverage brand that has been on the Swiss market since 2017. Vitamin Well is a functional drink enriched with vitamins and minerals and based on Swedish spring water. Vitamin Well was launched in 2008 and is now the leading vitamin drink in Europe.

We are now searching for a Brand Activation Manager in Zürich who can activate the Vitamin Well brand in Switzerland. You presumably know the brand already and won’t have any problems endorsing it. The key is to be driven, take initiative, think on your feet and bring your unique energy and enthusiasm to the brand.

The candidate’s main responsibility will be to broaden and activate the brand together with influencers, ambassadors, events, collaborations, PR and social media. You will also be responsible for the production of marketing materials and will manage the Swiss social media accounts.

A large network (offline & online) is vital, together with engaging with influencers, attending events and spreading the Vitamin Well experience.

We believe that your interests besides brand marketing include fashion, sports and music. You should be fluent in English, German and French in spoken and written terms.

This is a full-time position.

Are you the perfect candidate? Please send your CV and cover letter to

Vitamin Well signs promising golf star

Vitamin Well continues their surge within the sport of golf hereby announcing that Joakim Lagergren will be a part of the Vitamin Well’s team of athlete ambassadors.

“It feels natural to team up with Vitamin Well. They have an obvious golf focus and are active within the sport at both a professional and a youth level. I am really looking forward to developing together with Vitamin Well” -says Joakim Lagergren.

At only 25 years of age the Stockholm native has made his mark on the European Tour. Three top 10’s at the end of last year and a runner up at this year’s Commercial Bank Qatar Masters highlight that it is only a matter of time before he wins his first title on the European Tour.

“Joakim is already a top player in Sweden despite his young age. However, besides his skill as a golfer he is also a humble person with great passion for the game of golf especially the youth level. That dedication is important for us at Vitamin Well” says Petter Ericson Hållén, Brand Manager Vitamin Well.

Joakim Lagergren joins Vitamin Well’s team of successful athletes which includes footballer Zlatan Ibrahimović, cross-country skier Stina Nilsson and the Swedish Football Federation.

Upcoming tournaments:

24–27 August – Made in Denmark (Denmark)
7-10 September – Omega European Masters (Switzerland)
14-17 September – KLM Open (Netherlands)

A collaboration with My Special Day

Bonjour la France!

Did you know that you can now enjoy Vitamin Well in Paris? Get more info on where to get it at Bon weekend!

Vitamin Well If Stockholm Open

Game. Set. Vitamin Well.

We are happy and proud to be an official partner of If Stockholm Open. And we are looking forward to the final this Sunday…