The new Vitamin Well: Enhance, with the taste of fresh orange 

With warmer months ahead, Vitamin Well now launches the new flavour Vitamin Well Enhance. A still thirst-quencher with the taste of fresh orange and a blend of carefully selected vitamins, such as vitamin C, B6 and niacin.  

– Vitamin Well Enhance is the drink for those who wish to turn the ordinary into something extraordinary, says Petter Ericson Hållén, Global Brand Manager for Vitamin Well.  

Vitamin Well is expanding its range of modern thirst-quenchers with a new flavor: Vitamin Well Enhance. With its carefully selected and versatile combination of vitamins, it is the perfect thirst-quencher for anyone who strives for something better this summer.  

– Vitamin Well Enhance combines a rich and fruity orange flavour with the freshness that we all want from a thirst-quencher, especially during summer. With its great taste and vitamin content, it is made to make everyday moments more special, says Petter Ericson Hållén.   

Vitamin Well Enhance contains vitamin C, niacin and pantothenic acid which all contribute to a reduction in tiredness and fatigue. Enhance also contains vitamin B6 which contributes to normal energy-yielding metabolism and the normal functioning of the immune system. Besides that, vitamin C contributes to the absorption of iron.  

Like all original Vitamin Well beverages, Enhance is non-carbonated, low in calories, sweetened with fructose (fruit sugar), and without preservatives. The bottle is made of 100 percent recycled plastics and has, as always, the recognizable and Scandinavian Vitamin Well design. 

Vitamin Well Enhance launches in Sweden, Finland, Spain, Estonia, Slovenia and the UK on the 3rd of April. It will be available in retail nationwide as well as online through a variety of resellers.  

As part of the new launch, Vitamin Well will emphasize bringing Enhanced experiences to events, activities, and locations outside of sports, such as universities. Make sure to follow Vitamin Well on Instagram and TikTok to stay updated on what’s ahead! Vitamin Well is also launching Enhance just as the running season reaches full speed and ahead lie countless races, training sessions, and community gatherings all over the world.  

Besides this, Vitamin Well continues to support high-level athletes, including footballer Dejan Kuluseviski (SE), tennis players Casper Ruud (NO), Emil Ruusuvuori (FI) and Tim van Rijthoven (NL), runner Jakob Ingebrigtsen (NO), and lifestyle profile and runner Alica Schmidt (DE).  

For more information, pictures or product samples, please contact  

About Vitamin Well 

Vitamin Well launched in Sweden in 2008 and is now available in 40 markets all over the world. The functional thirst-quenchers are developed to be a smart alternative to traditional sodas, juices and other sugary drinks. The drinks are recognized by their great taste, low calories, content of carefully selected vitamins and minerals and Scandinavian design. For more information, please visit