All Day – keeps you one step ahead

Introducing Vitamin Well All Day – a juicy lemonade flavour made to keep you one step ahead

Vitamin Well introduces a new flavour in its Original range: All Day is a modern take on the classic lemonade. A still, low-calorie thirst-quencher enriched with a carefully selected blend of vitamins and minerals. 

“All Day is our tribute to the world’s most timeless flavour – lemonade – reimagined the Vitamin Well way: still, great-tasting and functional,” says Petter Ericson Hållén, Global Brand Manager at Vitamin Well.

“With All Day, function and flavour go hand in hand – from the first meeting of the morning to the late evening to-do-list.”

Vitamin Well All Day combines a bright, juicy lemonade taste with vitamins and minerals selected for everyday support: including vitamin C, which contributes to the reduction of tiredness and fatigue, and pantothenic acid which contributes to normal mental performance. It also contains biotin and vitamin B12, vitamin D, zinc and magnesium. All Day is a still low-calorie beverage, free from preservatives, and best served well chilled.

Vitamin Well All Day rolls out in retail all over Sweden starting on January 13 and is already available online at retailers.

For more information, pictures or product samples, please contact [email protected]    

About Vitamin Well   

Vitamin Well launched in Sweden in 2008 and is available in 40 markets all over the world. The functional thirst-quenchers are developed to be a smart alternative to traditional sodas, juices and other sugary drinks. The drinks are recognized by their great taste, low calories, carefully selected vitamins and minerals, and Scandinavian design. For more information, please visit vitaminwell.com.