No Sugar. Yes Lemon.

We welcome a new member to the Vitamin Well Zero Family.  

The new sugar-free thirst-quencher is here – Vitamin Well Zero Lemon  

Vitamin Well is extending its popular range of sugar-free thirst-quenchers, Vitamin Well Zero, with a new refreshing addition: Lemon. It is full of zesty citrus flavour and will be the go-to beverage as we enter the summer season.  

Last spring, Vitamin Well launched the Vitamin Well Zero range: a line of new, sugar-free Vitamin Well beverages. With flavours like Raspberry, Peach and Pear, it has already become a popular choice in the everyday life of conscious consumers. Now, a great new flavour is introduced: Lemon.  

–  No sugar. Yes Lemon. Vitamin Well Zero Lemon combines function with a fresh, citrusy taste perfect for summer, said Nils Lindgren, Marketing Activation Manager at Vitamin Well Sweden.  

Just like previous Vitamin Well Zero beverages, Lemon is a non-sparkling, sugar-free thirst-quencher with a mix of carefully selected vitamins, and without preservatives. It has a deep, fresh and summery citrus flavour, without a trace of sugar.  

Vitamin Well Zero Lemon contains vitamin B6, niacin and biotin, which all contribute to normal psychological function and support the normal functioning of the nervous system. It also contains pantothenic acid which contributes to normal mental performance. 

Vitamin Well Zero Lemon is made to bring extra bit of flavour and summery feeling to everyday moments: at home, while working, studying or commuting, or as a great-tasting treat at any time of the day.  

The new Vitamin Well Zero Lemon launches in Sweden on the 25^th of March. It will be available in stores nationwide in the upcoming weeks and can already be purchased at for example tyngre.se. 

To celebrate the launch, Vitamin Well will conduct a pop-up tour throughout big cities in Sweden and run several training sessions in Stockholm and Gothenburg.     

About Vitamin Well    

Vitamin Well launched in Sweden in 2008 and is now available in 40 markets all over the world. The functional thirst-quenchers are developed to be a smart alternative to traditional sodas, juices and other sugary drinks. The drinks are recognized by their great taste, low calories, content of carefully selected vitamins and minerals and Scandinavian design. For more information, please visit vitaminwell.com.